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Blog Marketing

Corporate Blogging & Its Discontents

28% of Fortune 500 companies had public blogs in 2012.

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Use Of Mobile Content, April vs. July 2012 [CHART]

During the 3-month average ending in July 2012, 37.9% of US mobile subscribers accessed a social networking site or blog on their device.

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Fortune 500 Blogging Adoption, 2008-2012 [CHART]

28% of Fortune 500 companies (139) have public-facing corporate blogs this year.

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Social Media Platforms By Level Of Risk [TABLE]

Only the global economic environment, government spending & budgets and regulatory changes were ranked risker than social media.

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Research Sources Of eShoppers By Product Category [CHART]

Retail websites were more commonly used for product research than search engines, online ads, online reviews, retail emails and a wide variety of other information sources before consumers made online purchases.

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Fortune 500 Blogging, 2008-2012 [CHART]

Some 139 F500 companies (28%) have a corporate blog.

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Visual Storytelling [INFOGRAPHIC]

In this infographic, Simply Measured illustrates the importance of telling your story with visuals, be they graphics, illustrations, photos or video.

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Email List Building Tactic Effectiveness [CHART]

Registration during purchase is considered the most effective email list building tactic, with 60% considering it very effective.

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American Moms Online [INFOGRAPHIC]

In this infographic, Nielsen takes a look at the digital lives of American moms.

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Top Inbound Marketing Activities For SEO [CHART]

Photo of woman wearing headphones and listening to a podcast

76% of SEOs say they have spent time in the past year setting up and running a Facebook business page, making this the most common inbound marketing-focused action.

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