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Blog Marketing

Most Influential Ad Platforms For Automotive Purchase Decisions, March 2012 [CHART]

55% of respondents’ digital ad spending went to paid search engine marketing (SEM).

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Effective Channels For Engaging & Attracting Small Business Customers, October 2012 [CHART]

77% said the site was well-suited both to engaging existing customers and attracting new ones.

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Sites Most Likely To Influence A Purchase, December 2012 [CHART]

Facebook was the social network most likely to influence purchases among US internet users surveyed by Technorati in December 2012.

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Public Relations Of Yesteryear & Today [INFOGRAPHIC]

This infographic from InkHouse Media + Marketing compares Public Relations then versus PR now.

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B2B Marketing Budgets [INFOGRAPHIC]

This infographic by Ambassador illustrates how B2B marketers are spending in 2013.

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Beyond Social Media: Macy's $1,453 Typo; Yelp Reviews; Prankvertising; Kevin Ware & Social Empathy [PODCAST]

This week: Macy’s $1,453 Typo; Yelp’s Filtered Reviews; Nike’s Winning Ad Lampooned; Prankvertising; Kevin Ware & Social Empathy; Silent Instagram Film Trailers; Punch Pizza Goes To Naples; HP’s Bouncing Cam; Blogging Rules; Shiny New Stuff & Daily Numbers.

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Most Difficult Social Media Marketing Tactics, February 2013 [TABLE]

The top three most effective social marketing tactics were also the most difficult tactics to execute.

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Most Effective Social Media Marketing Tactics, February 2013 [TABLE]

To best achieve social objectives, the greatest percentage of B2B & B2C marketers cited creating articles and blog post content.

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Beyond Social Media: Ford Stung by Agency, Fining Bloggers & HBO Go Unleashed [PODCAST]

This week’s highlights: Ford Stung by Agency; Social Tiger Haters; NRA’s Robocalls; Fining Bloggers; HBO Go Unleashed? Amazon’s Zombies & Reddit’s Five Year Olds & Illustrating Keynotes.

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Mommy Bloggers, 2012-2017 [TABLE]

Nearly four in 10 online moms read blogs at least once per month in 2012, and more than 4 million moms wrote them.

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