Blog Marketing
Financial Pros' Use Of Social Tools For Business & Pleasure, Q1 2013 [TABLE]
One-third of respondents said they used LinkedIn only for business purposes, compared with 2% of Facebook users and 3% of respondents on Twitter.
Read MoreRadio Listeners' Social Media Use, May 2013 [CHART]
83% of radio listeners in the US have a profile on a social networking site.
Read MoreAmericans' Daily Time Spent With Digital Media, 2010-2012 [TABLE]
US consumers spent an average of 37 minutes daily on social networks in 2012.
Read MoreSocial Tools New Vehicle Buyers Use For Research, September 2012 [TABLE]
Fully 61% of new vehicle buyers in so-called mature markets, including the US, said they had used some form of social channel.
Read MoreOnline Activities Of Americans By Generation, December 2012 [TABLE]
Online video sharing was a top internet activity among US web users, according to a December 2012 study from NetBase, especially among younger consumers.
Read MoreLead Generation & Conversions By Channel, April 2013 [CHART]
27% of marketers report below-average costs per lead (CPLs) for both email marketing and social media, with SEO and blogs close behind (25% and 24%, respectively).
Read MoreUsefulness Of Select Social Media Sites To B2B Marketers, April 2013 [CHART]
While only 9% of B2B marketers (primarily from the UK) currently consider Google+ to be their most useful social media marketing channel, 29% believe it will be so in the next 12 months.
Read MoreAdvertising Efficacy By Media, April 2013 [TABLE]
An online survey of 5,000 US adults reveals that respondents rate newspapers as the most effective advertising source among various media.
Read MoreAd Awareness By Generation & Context, April 2013 [CHART]
About half of consumers often (18.2%) or sometimes (33%) pay attention to online ads.
Read MoreTeens' Favorite Social Networks, April 2013 [TABLE]
30% of teens name Twitter as their most important social network, close behind the 33% who tab Facebook.
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