Blog Marketing Archives - Page 23 of 64

Mobile Content Activities Of American Parents, August 2013 [TABLE]

Parents of children under 18 were 5 percentage points more likely than nonparents to use email on their smart phone,

Consumer Attitudes Toward Online Sharing & Privacy, January 2014 [TABLE]

Two-thirds of respondents feel that a brand’s use of their content on its social media site without permission is uncool.

4 Types Of Content For Marketing [CHART]

This superb chart by distilled breaks down content according to marketing goals, from awareness to purchase.

Types Of Sponsored Social Media Marketers Use, 2011-2013 [CHART]

A slight majority (52%) of marketers have used Sponsored Tweets, up from 47.3% last year and 39.4% in 2011.

Average Number Of Friends/Followers Women Have On Social Networks, August 2013 [CHART]

Women had an average of 250 connections on Facebook, vs. 163 on Twitter and just 89 on Instagram.

Average Time Women Spend on Social Networks, August 2013 [CHART]

79% of women ages 25 to 54 used Facebook regularly, compared with a dramatically lower 35% who said they regularly visited YouTube, 30% who said the same of Pinterest, 22% for Twitter, and just 13% for Instagram.

Most Popular Content Types For B2B Tech Buyers, December 2013 [CHART]

White papers top the list, with 49% of respondents claiming to have used them to evaluate a tech purchase in the prior 6 months.

Content Marketing Measurement [INFOGRAPHIC]

This infographic by BrandPoint illustrates how to measure content marketing efforts.

SMBs' ROI Assessment Of Social Media Advertising & Promotion, November 2013 [CHART]

3 in 10 SMBs advertising on Twitter claim “excellent” or “extraordinary” ROI from their efforts.

Use & Effectiveness Of Marketing Tactics, August 2013 [TABLE]

Though throwing a Facebook or Twitter button on a website may be easy, cheap and common, respondents to ExactTarget’s survey didn’t find this nearly as effective as tactics requiring a little more effort and interaction.