Beyond Social Media
Potential New Twitter Business Profiles
Twitter is contemplating new profiles for businesses, likely to compete with Yelp and Google My Business.
Read MoreVoice Search For Song Lyrics
Amazon Music has launched an analytics platform for musicians called Amazon Music for Artists that provides keyword search data for music voice queries.
Read MoreHas The Bubble Burst On The Influencers?
The influencer economy has been decimated by the coronavirus. Can it recover or does this mark the begining of The Great Unfluencing.
Read MoreHow To Retain Unsubscribing Customers
Amazon Audible has created an unsubscribe process that saves customers elegantly and serves as an excellent example for any subscription-oriented business.
Read MoreTerrifying Marketing Mistakes
During every episode of my podcast, Beyond Social Media, my co-host BL Ochman and I discuss the best and the worst marketing communication stories of the week. These are the top ten worst marketing stories I discussed during the past year.
Read MoreDonald Trump's Email Spam Campaign
Two recent developments point to what appears to be a shockingly unsophisticated online marketing effort by the Donald Trump for president campaign.
Read MoreThe Evolution Of Attention Metrics
Amazon Kindle’s new per-page read royalties are simply another hybrid on the evolutionary tree of attention metrics.
Read MoreKeep Marketing Personas Alive, The Serial Podcast Way
How do content marketers keep their personas alive after they’ve created them? The popular Serial podcast may hold some clues.
Read MoreHello Barbie Doll
Mattel is set to release their Hello Barbie doll, a toy with a WiFi connection and voice recognition technology that encourages in-depth conversations.
Read MoreAsk SeaWorld Twitter Campaign
The #AskSeaWorld Twitter campaign may have been a fishing expedition for comments SeaWorld can use to combat the damage done by the Blackfish documentary.
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