Banner Advertising Archives - Page 5 of 13

Women's Trust In Word-of-Mouth Recommendations [INFOGRAPHIC]

This infographic illustrates results from a Ladies Home Journal survey of women’s attitudes toward word of mouth recommendations.

Mobile Display Ad Effectiveness Grades, March 2014 [CHART]

eMarketer estimates steep growth (82.3%) in the amount spent on mobile display advertising in the US this year.

Preferred Mobile Ad Formats, November 2013 [CHART]

Only 12% of US mobile phone owners cited video as their preferred mobile ad format.

Online Display Ad Benchmarks By Region in 2013 [CHART]

In North America, the average click-through rate (CTR) for standard banners slipped from 0.1% to 0.08%, while flash rich media CTRs jumped from 0.14% to 0.25%.

US Mobile Local Ad Spending By Format, 2013-2018 [TABLE]

Search and social were among the top among formats, with search claiming the majority of location-targeted mobile ad spending through 2018.

Ignored Ad Types By Age & Gender, January 2014 [TABLE]

The majority of male and female millennials said they ignored online banner ads, and around two in five males and half of females didn’t pay attention to social media or search engine ads.

Brand & Message Recall For Mobile Banner Ads, October 2013 [TABLE]

Users were three times more likely to interact with Rising Stars than standard mobile banners, at 8.5% vs. 2.8%.

Mobile Rich Media & Video Ad CTR vs Standard Banners, 2013 [CHART]

Mobile ads that integrated interactive and animated features saw click-through rates (CTRs) multiple times higher than standard banner ads last year across a variety of verticals.

Suspicious Display Ad Traffic Worldwide, H1 2013 vs H2 2013 [CHART]

The portion of exchange-based ads served that were flagged for suspicious activity fell from 20% in H1 2013 to 13% in H2 2013.

Suspicious American Ad Traffic By Device, 2013 [CHART]

Over six in every 10 ad impressions served online in the US in Q4 2013 were done so to suspicious, nonhuman agents.