Baby Boomers
Pinterest vs. Tumblr Users By Generation, July 2012 [CHART]
Pinterest launched in March 2010 and by January 2012 was pulling in 10 million unique monthly visitors.
Read MorePreferred Digital Wallet Provider By Generation, Q4 2011 [TABLE]
US consumers who expressed interest in using a digital wallet overwhelmingly selected their primary bank as their preferred digital wallet provider.
Read MoreSelect Social Media Channels Used For Political Information By Generation, April 2012 [CHART]
Social network users claim social content doesn’t influence their political opinions and activity but the evidence is adding up that they are wrong.
Read MoreTablet TV's Effect On Traditional TV Viewing By Age, Spring 2012 [CHART]
About half of tablet TV viewers of all ages told market researcher The Diffusion Group they were watching the same amount of regular TV as before.
Read MoreSocial Media & Political Engagement By Generation [CHART]
38% of those who use social networking sites use those social media to Like or promote material related to politics or social issues that others have posted.
Read MoreNetworked & Hyperconnected [PRESENTATION]
Networked and Hyperconnected: The New Social (and work) Operating System, A presentation by Lee Rainie, Director of the Pew Internet Project.
Read MoreGreat Friends vs. Great Career By Select Demographics, October 2012 [CHART]
About two-thirds of the American adults (aged 18-64) surveyed would rather have great friends than have a great career.
Read MoreAmerican Social Network Ad Clickers, October 2012 [CHART]
Some 31% of online Americans aged 18-64 report having clicked on an ad they saw on a social network.
Read MoreLosing Sleep Over Technology [INFOGRAPHIC]
This infographic by TakePart shows which generations are using the various technologies…and who loses sleep over it.
Read MoreSocial Media Use Of Wine-Drinkers By Site & Generation, June 2011 [CHART]
73% of regular American wine consumers were Facebook users.
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