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Baby Boomers

Daily Time Spent Social Networking By Demographic, January 2013 [CHART]

Screenshot: GTM Lookup Table Variable For Source UTM

Americans aged 18-64 who use social networks say they spend an average of 3.2 hours per day doing so.

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American Search Advertising Click Behavior by Region & Age, January 2013 [CHART]

Screenshot: GTM utm_source Variable Configuration

22% of online Americans say that they click on search engine ads.

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Mobile Penetration In Developed Markets By Generation [CHART]

Smart phone penetration is high among younger consumers and drops significantly among their older counterparts.

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Americans' Hopes For 2013 By Demographics [CHART]

Half of Americans said they would like to improve their financial situation in 2013.

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Smart Phone Ownership By Generation [INFOGRAPHIC]

Gen Y is the most likely to own an iPhone. About 29% of the generation say they own one of Apple’s popular smart phones.

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The Millennial Mind [INFOGRAPHIC]

This Scarborough infographic uncovers the attitudes that motivate the purchasing decisions and lifestyle behaviors of Millennials.

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Facebook In The Middle East & North Africa [INFOGRAPHIC]

This infographic by socialbakers illustrates the state of Facebook in the Middle East and in North Africa.

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Family Facebook Behavior: Words Children Use When Talking To Fathers [WORD CLOUD]

A word cloud that illustrates the words sons and daughters use when talking to their fathers.

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Family Facebook Behavior: Words Children Use When Talking To Mothers [WORD CLOUD]

A word cloud that illustrates the words sons and daughters use when talking to their mothers.

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Family Facebook Behavior: Words Parents Use When Talking To Sons [WORD CLOUD]

Mothers frequently say be careful or be safe to their boys (but not as often to their girls), with a few don’t forget’s and you need to’s sprinkled in for good measure.

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