Baby Boomers
Radio Listeners' Social Media Adoption By Generation, May 2013 [CHART]
Compared to older generations, Gen V listeners have a strong affinity for emerging social networks such as Tumblr and Snapchat, and are less drawn to Facebook.
Read MoreQR Code Scanning By Generation, Q1 2012 vs Q1 2013 [CHART]
57% of mobile barcode scanners were aged 35 and older in Q1, up from just 41% a year earlier.
Read MoreOnline Activities Of Americans By Generation, December 2012 [TABLE]
Online video sharing was a top internet activity among US web users, according to a December 2012 study from NetBase, especially among younger consumers.
Read MoreAmericans Liking & Sharing Online Content By Demographic [CHART]
44% of Americans say they share or like online content that others have posted on social media and other online sites.
Read MoreBeyond Social Media: AP Twitter Hack, Kmart #ShipMyPants & Vibrating Underwear App [PODCAST]
This week: AP Twitterhacked; Kmart’s #ShipMyPants; April Blizzards; Boston Bombing Virtual Witch Hunts & Media Fails; Vibrating Underwear App; Amazon Originals; Cap’N Crunch Late Night; Rookie News Anchor Fail; Shiny New Stuff & Daily Numbers.
Read MoreBinge TV Viewing Behavior By Demographic, February 2013 [TABLE]
62% of people watched multiple episodes of a TV show in succession, also known as “binge-viewing.”
Read MoreHow People Watch Time-Shifted TV By Demographic, February 2013 [TABLE]
Nearly eight out of 10 US adult internet users watched TV on their own schedule.
Read MoreBinge TV Viewing By Generation & Gender, April 2013 [CHART]
78% of Americans have watched TV on [their] own schedule and 62% of those have watched multiple episodes of a TV show at a time.
Read MoreAd Awareness By Generation & Context, April 2013 [CHART]
About half of consumers often (18.2%) or sometimes (33%) pay attention to online ads.
Read MoreOnline Media Consumption Of CEOs, April 2013 [CHART]
3 in 4 CEOs aged under 50 say they “mostly consume information online,” and close to 2 in 3 aged over 50 agree.
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