Baby Boomers
American Digital Media Buying Penetration By Generation, 2013 & 2017 [CHART]
95.2% of US millennial adults are estimated to be mobile phone users by the end of the year.
Read MoreOnline CPG Shoppers' Behavior By Age, Q4 2012 [TABLE]
45% of the 18-to-34 cohort (vs. 27% of baby boomers) agreed that they “buy brands on sale vs. preferred brands” when shopping for CPG items.
Read MoreTeen & Adult Social Networking Use, 2008-2012 [CHART]
Online teens’ use of social networking sites appears to have leveled out, but more are turning to Twitter.
Read MoreAmerican Smart Phone Users By Age, 2011-2017 [TABLE]
eMarketer estimates smart phone penetration of 3.2% among US children ages 0 to 11, with the lower end of the age range pulling down that rate.
Read MoreTeens' Social Media Reputation Management Activities By Network Size, 2012 [TABLE]
Teens with large friend networks are more active reputation managers on social media.
Read MoreParental Concern Over Child's Online Presence, 2012 [CHART]
Parents show much greater levels of concern than their children about advertisers accessing information about their child.
Read MoreAmericans & On Demand Entertainment, May 2013 [TABLE]
Americans aged 18-34 are more likely than their older counterparts to prefer a range of entertainment types on-demand.
Read MorePercent Of Viewing Time Spent Using Tablets By Generation, May 2013 [CHART]
Among tablet owners, Millennials (born 1977-1994) spend on average 23% of their total video viewing time (time spent watching video on any device, including TV, in a 7-day period) with their devices.
Read MoreHow Generations Value Face-To-Face Communication, May 2013 [CHART]
61% of Millennials aged 18-27 believe that exhibits at exhibitions, conventions and annual meetings are more valuable today than they were 2 years ago.
Read MoreAmericans' TV & Video Media Consumption By Generation, Q2 2012 [TABLE]
In Q2 2012, the average US mobile subscriber spent 5 hours and 20 minutes per month watching video on a mobile phone.
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