Baby Boomers
Daily Time Spent Online By Age, 2012 vs 2013 [CHART]
13-17-year-olds spent an average of 4 hours and 4 minutes per day online, a 37% hike from just under 3 hours per day a year earlier.
Read MoreConsumers & Brand Engagement By Generation, January 2014 [CHART]
Roughly half of younger US Millennials (18-24) agree that brands say something about who they are, what their values are, and where they fit in.
Read MoreMartin Luther King, Jr. Day In The Workplace [INFOGRAPHIC]
This infographic from SodaHead is based on a 2012 survey of 1000 people’s thoughts about MLK Jr. Day in the workplace.
Read MoreOnline Behavior Of The Home Improvement Customer [INFOGRAPHIC]
This infographic illustrates the online behavior of home improvement customers by generation.
Read MoreMobile Content Activities Of American Parents, August 2013 [TABLE]
Parents of children under 18 were 5 percentage points more likely than nonparents to use email on their smart phone,
Read MoreMobile Devices American Parents Own By Age Of Child, November 2013 [TABLE]
57% of US internet users surveyed had a smart phone. But smart phone penetration among parents of children under 18 was significantly higher, at 74% or above.
Read MoreTop Purchase Influencers By Category & Generation, January 2014 [TABLE]
Millennials appear to be more influenced by word-of-mouth than Baby Boomers, while the latter are more reliant on advertising than the younger generation.
Read MoreAmericans' Movie-Going Frequency By Age, January 2014 [TABLE]
Americans went to about 5 movies on average last year.
Read MoreNetwork Radio Commercials' Reach, January 2014 [CHART]
Radio reaches 91% of Americans aged 12 and older on an average weekly basis.
Read MoreTechnographic Generational Gap By Device, January 2014 [TABLE]
Gallup measured the penetration rates of 14 consumer electronic devices among 18-29-year-olds and those aged 65 and up.
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