Baby Boomers Archives - Page 40 of 76

Coupon Source Preferences By Generation, March 2014 [CHART]

While Millennials (18-36) are more likely than the average coupon user to prefer receiving online and mobile coupons, they’re equally as receptive to newspaper coupons.

Top Ways Companies Fail Aging Consumers, March 2014 [CHART]

51% said it is difficult to find advertising that reflects older consumers.

German Tablet Users By Age, 2014 [CHART]

Tablet penetration was highest (34%) among adults 30 to 49—a demographic segment likely to be employed and enjoying some disposable income.

US Internet Adoption Rates, January 2014 [CHART]

Among adults, 87% use the internet, email, or access the internet via a mobile device, up a couple of points from a similar study conducted in May last year, which at the time represented a new high point.

US Twitter User Penetration By Age, 2012-2018 [TABLE]

Percentagewise, 25- to 34-year-olds are more into Twitter than teens, and in 2014, they’ll also represent nearly double the number of users.

USA Today 2014 Super Bowl Ad Ratings [INFOGRAPHIC]

This infographic by USA Today illustrates the top commercials for the 2014 Super Bowl and their return on investment.

Demographics Of US College Graduates In 2013 [CHART]

About 31.7% of Americans aged 25 years and older last year had earned a Bachelor’s, Master’s, Professional and/or Doctoral degree, up from 30.4% in 2011.

Degree To Which Americans Are Worried About Targeted Ads In Their Email Inbox, December 2013 [TABLE]

Fully 85% of people were at least somewhat concerned with email service providers reading their emails via an algorithm.

Degree To Which Americans Are Concerned About Non-Recipients Reading Their Emails, December 2013 [TABLE]

Three-quarters of US email users—which represent nearly all internet users in the country—are worried about someone reading their email.

US Facebook Penetration By Age, 2012-2017 [TABLE]

eMarketer estimates 95.9% of social networkers ages 12 to 17 used Facebook in 2013.