Baby Boomers
Consumers & Marketing In An Always-On World [PRESENTATION]
eMarketer Chairman Geoff Ramsey’s keynote presentation delivered at ANA Digital and Social Media Conference.
Read MoreShare Of New-Vehicle Sales By Generation, H1 2013 vs H1 2014 [CHART]
During the first half of this year, Millennials (born 1977-1994) accounted for a larger share of new-vehicle retail sales than Gen Xers (born 1965-1976), the first time this has occurred.
Read MoreSmart Phone Ads That Prompt Action, August 2014 [CHART]
Mobile device owners are developing more favorable attitudes to mobile ads.
Read MoreAttitudes Toward Affordable Care Act By Generation, February 2014 [TABLE]
Some 18.7% of 18- to 25-year-olds were uninsured (down from 23.5% in Q4 2013), as were 23.9% of 26- to 34-year-olds (down from 28.2% in Q4 2013).
Read MoreNews Consumption Of Large Tablets Owners, July 2014 [CHART]
Slightly more than 6 in 10 large tablet owners reported using their devices to get news stories or other content provided by news organizations.
Read MoreGen X & Baby Boomers' Luxury Spending Plans, July 2014 [TABLE]
While Baby Boomers control the largest share of total net worth dollars of any generation, Gen Xers have the most net worth and average household income on a per-adult basis.
Read MoreConsumers Willing To Pay For Overnight Delivery Of eCommerce Purchases, June 2014 [TABLE]
Female and older internet users were the least willing to pay more for same-day and overnight delivery when shopping online.
Read MoreOnline Shopping Pet Peeves By Generation, June 2014 [TABLE]
Among US internet users surveyed who had at least one digital shopping pet peeve, shipping costs were the most common, cited by 66% of respondents.
Read MoreDigital Wallet Users By Age & Gender, July 2014 [CHART]
While more than 8 in 10 US adult smart phone users are aware of digital wallets, only about one-third have used one.
Read MoreMobile Video App Use By Age Group, July 2014 [CHART]
Not surprisingly, late Millennials (18-24) are the most likely to be using a mobile video application at least once a month.
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