Baby Boomers
Timeframe During Which People Typically Watch TV Shows, August 2014 [CHART]
Nearly half of 18-34 year-olds watched a show after it had originally aired.
Read MoreShare of Time Spent Watching Original TV Shows By Device, October 2014 [CHART]
Millennials (18-34) report spending two-thirds of their time watching original TV series on traditional TV.
Read MoreShare Of Affluence By Generation, December 2014 [CHART]
Baby Boomers represent almost three times the share of the adult Mass Affluent population.
Read MoreApple Passbook Users By Age, Q2 2014 [CHART]
24.5% of US mobile device users had used Passbook in the six months leading up to polling.
Read MoreNetflix Original Programming Viewers By Age, Q1-Q3 2014 [CHART]
Some 72% of Netflix subscribers claim to have watched Netflix originals as of Q3, up from 61% in Q2 and 57% in Q1.
Read MoreDaily Deal User Demographics, October 2014 [CHART]
Roughly 4 in 10 American adults use online coupons or deals like those offered by Groupon.
Read MoreConsumers' Relationships With Brands, October 2014 [CHART]
45% of 16-34-year-olds agree that “brands play an essential role in my life,” a sentiment shared by fewer in the 35-54 (35%) and 55+ (25%) age brackets.
Read MoreWhere Affluent Americans Plan To Shop For The Holidays By Generation, August 2014 [TABLE]
Among US internet users with a household income of $75,000 or more, online-only stores such as Amazon.com and eBay were the shopping venues of choice, cited by 71%.
Read MorePurchases Made With Reward Points By Airline/Hotel Loyalty Members, February 2014 [TABLE]
Younger travelers favored rewards such as merchandise, gift cards and hotel upgrades over more valuable redemptions like free airline tickets.
Read MoreNumber Of Hotel Loyalty Programs Travelers Belong To, Q1 2014 [CHART]
45% of US millennials belonged to none or just one loyalty program.
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