Baby Boomers
Demographics Of Mobile Payment Users [CHART]
Mobile payment users tend to skew young, with more than 7 in 10 belonging to the Millennial (39%) or Gen X (33%) generations.
Read MoreFacebook Live Video Awareness [CHART]
Some 37% of US adults have heard about Facebook’s new feature allowing them to broadcast live video.
Read MoreWeekly Time Spent With Select Media [TABLE]
US consumers spend an average of 35 hours per week watching live and timeshifted television.
Read MoreDemographics Of Unplugged Vacationers [CHART]
US internet users are equally divided in their intentions to be plugged in or unplugged to the web while on vacation.
Read MoreUS Population By Age & Gender [CHART]
The latest data out from the Census Bureau gives a sense of how large the Millenial generation is.
Read MoreMultiscreen Behavior [PODCAST]
A podcast about multiscreen behavior and 10 charts about multitainment.
Read MoreUS Religious Affiliation By Age [CHART]
Today, young adults ages 18 to 29 are less than half as likely to be white Christians as seniors age 65 and older.
Read MoreUS Education Levels By Demographic [CHART]
Some 88.4% of US adults aged 25 and older are high school graduates, and almost one-third (32.5%) have at least a Bachelor’s degree.
Read MoreUS Coupon Use By Type & Generation [CHART]
US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents.
Read MoreMultitainment Behavior By Generation [CHART]
More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier.
Read More