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Baby Boomers

Demographics Of Mobile Payment Users [CHART]

Demographics Of Mobile Payment Users [CHART]

Mobile payment users tend to skew young, with more than 7 in 10 belonging to the Millennial (39%) or Gen X (33%) generations.

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Facebook Live Video Awareness [CHART]

Facebook Live Video Awareness

Some 37% of US adults have heard about Facebook’s new feature allowing them to broadcast live video.

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Weekly Time Spent With Select Media [TABLE]

Weekly Time Spent With Select Media

US consumers spend an average of 35 hours per week watching live and timeshifted television.

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Demographics Of Unplugged Vacationers [CHART]

US internet users are equally divided in their intentions to be plugged in or unplugged to the web while on vacation.

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US Population By Age & Gender [CHART]

US Population By Age & Gender

The latest data out from the Census Bureau gives a sense of how large the Millenial generation is.

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Multiscreen Behavior [PODCAST]

A podcast about multiscreen behavior and 10 charts about multitainment.

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US Religious Affiliation By Age [CHART]

Today, young adults ages 18 to 29 are less than half as likely to be white Christians as seniors age 65 and older.

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US Education Levels By Demographic [CHART]

Some 88.4% of US adults aged 25 and older are high school graduates, and almost one-third (32.5%) have at least a Bachelor’s degree.

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US Coupon Use By Type & Generation [CHART]

US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents.

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Multitainment Behavior By Generation [CHART]

More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier.

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