B2B Marketing
Why B2B Buyers Initially Engage With Sales [CHART]
B2B marketers are having trouble getting prospects to engage, according to recent research. So what helps influence decision-makers to make an initial engagement with a vendor?
Read MoreB2B Lead Generation Challenges [CHART]
Almost 6 in 10 respondents said this is a challenge for them in generating new leads, on par with last year’s results, when it was also their top lead generation challenge.
Read MorePrevelance Of Content Marketing, 2017-2019 [CHART]
In 2018, 84.0% of US companies with at least 100 employees and that distribute nonpromotional content for marketing purposes utilized digital content marketing. Adoption of digital content marketing hasn’t changed much in recent years. Among business-to-business (B2B) companies, adoption of digital content marketing in 2018 was slightly higher at 87%.
Read MoreProduct Category Affinity To Podcast Genres [TABLE]
The US podcast advertising market is on the rise, having almost doubled last year by one estimate as listeners seem open to ads. But simply throwing money at podcast audiences probably isn’t the best approach for advertisers.
Read MoreTop Podcast Genres In US [CHART]
Podcast audiences continue to grow, but which genres are proving most resonant with listeners?
Read More19 Marketers Predict 2019 [INFOGRAPHIC]
This infographic from PAN Communications lists the marketing predictions for 2019 of 19 veteran marketers.
Read MoreB2B Buying Timeline [TABLE]
Almost half of B2B buyers indicate that they’re spending more time researching purchases. Fully 69% spoke to and engaged with a sales representative from the vendor they selected within the first 3 months of the process.
Read MoreWhy Companies Use Events [TABLE]
B2B and B2C companies approach events with different goals in mind, though they do share some primary objectives. Both groups look to drive sales revenue as well as educate customers, prospects and attendees, but B2C companies are more focused than their B2B counterparts on raising brand awareness.
Read MoreSales' Top Source Of Leads [CHART]
Salespeople are more likely to believe that leads sourced directly from sales are the top source of leads for their organization than leads from marketing. While salespeople surveyed for the report in the aggregate saw the sales organization as the top source of leads, that wasn’t true for all respondents.
Read MoreB2B & B2C Customer Data Integration [TABLE]
Customer data platforms (CDPs) are the hot thing in marketing tech right now, but many of their functions are not that novel.
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