B2B Marketing
Instagram For Marketers [INFOGRAPHIC]
Marketo created this infographic to explore using the photo-sharing social network for generating leads and promoting brands.
Read MoreCustomer Satisfaction By Social Media Site [CHART]
Customer satisfaction with social media sites has dipped by 1.4% year-over-year to a score of 69 on a 100-point scale.
Read MoreCompanies That Track Feedback On Social Media [CHART]
Only 49% of companies it surveyed worldwide in January 2012 tracked and followed up on customer feedback on social media, while 28% did neither.
Read MoreAnti-Social CEOs [INFOGRAPHIC]
70% of Fortune 500 CEOs have no social media presence on the major social networking sites.
Read MoreDifficulty & Effectiveness Of Conversion Tactics [CHART]
This chart by Marketing Sherpa plots the degree of difficulty vs. the effectiveness of various conversion tactics.
Read MoreLead Generation Content Funnel [ILLUSTRATION]
A graphic illustrating the type of content that is most effective as prospects become sales-ready leads.
Read MoreLanding Page Optimization Tactics For Balancing Lead Quality & Quantity [CHART]
35% of companies require all fields to be completed on their website forms.
Read MoreNorth American Email Marketing Metrics By Industry [CHART]
Apparel retailers in North America had the highest—and a near-perfect—delivery rate.
Read MoreAd Spending Growth Rates In The UK By Category [TABLE]
Digital ad spending will exceed £5.3 billion in 2012 and is expected to reach £6 billion in 2013, representing 14.2% and 10.9% year-over-year increases.
Read MoreDull, Irrelevant B2B Content [INFOGRAPHIC]
Only one in five B2B marketing and sales professionals (20%) say their demand generation campaigns are fully effective, whereas 80% say they are ineffective to semi-ineffective, according to a survey from Corporate Visions.
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