B2B Marketing
B2B Marketers' Use Of Webinars [CHART]
More than three-quarters (77%) of B2B marketers are using webinars as part of their marketing mix and, per research from Demand Gen Report and GoToWebinar, another 15% of survey respondents plan on including them into their mix in the next 12-18 months.
Read MoreTop B2B Marketing Channels [CHART]
In-person events have been found to be an effective B2B marketing channel across all stages of the buyer’s journey. B2B tech organizations, especially, are seeing the benefits that in-person events bring, with more than two-thirds (69%) planning to increase their events budgets this year, per a report from Bizzabo.
Read MoreContent Marketing Statistics [INFOGRAPHIC]
This infographic from Review 42 illustrates 47 sets of statistics to inform your content marketing efforts.
Read MoreUS B2B Trade Show Market Size, 2014-2023 [CHART]
Trade shows and other events have been shown to be effective across all the stages of the buyer’s journey, with B2B demand generation marketers saying that in-person events are their best performing top of the funnel tactic. So, how big is the trade show market?
Read MoreTop B2B Marketing Metrics [CHART]
Cross-channel measurement is clearly on the minds of marketers this year, with the IAB revealing it is a use case that will be taking up the time and attention of many marketers this year.
Read MoreCustomer Lifetime Value Growth Tactics [CHART]
Do marketers think of the long game when it comes to their customers? Maybe not, as only one-third (33%) of survey respondents report that customer lifetime value (CLV) is a measurable and reported KPI for their company, per a report from Econsultancy and RedEye.
Read MoreB2B Content Consumption By Job Title [CHART]
The most successful B2B content marketers prioritize delivering content to the right audience, but do they know who is accessing their content most? Although about two-thirds (64%) of the total audience for B2B content are those individuals with a job level of manager or above, Individual Contributors are the ones downloading the most content, per a report from NetLine.
Read MoreSocial Media Channel Comparisons [INFOGRAPHIC]
This infographic from Angie Gensler compares Facebook, YouTube, Instagram, LinkedIn, Twitter and Pinterest for the purpose choosing the channel that best fits your business needs.
Read MoreImproving B2B Vendor Content [CHART]
73% of B2B buyers say they have less time to devote to reading and research. So how can vendors make content more valuable when time is limited?
Read MoreB2B Content Marketing ROI Measurement [CHART]
Most business-to-business (B2B) marketers do some sort of content marketing, but they often do not measure the payoff of their content efforts. eMarketer estimates that nearly nine in 10 US B2B marketers will use digital content marketing this year.
Read More