B2B Marketing Archives - Page 31 of 55

Networks Use By Mid-Sized Companies For Cross-Posting On Twitter, Q4 2013 [CHART]

B2C and B2B marketers are using various social networks to different degrees to share content on Twitter.

Marketers’ Single Most Exciting Opportunity For 2014 [CHART]

According to the global survey (which focused primarily on UK marketers), company respondents are most excited about customer experience (20%), beating out other oft-discussed topics such as mobile (18%) and content marketing (15%).

Marketing Strategies Used To Target SMBs, Q4 2013 [CHART]

Most marketers were using segmenting and targeting to connect with SMBs, and 40% were attempting more personalized and relevant communications.

2014 B2B Content Marketing Benchmarks, Budgets & Trends [PRESENTATION]

B2B marketers’ confidence in content marketing continues to grow; content marketing usage rates are up from last year.

B2B Buyers' Website Visits During Holidays [CHART]

B2B buyer traffic drops more than 50% below average on New Year’s Day (-57%), Memorial Day (-57%), Independence Day (-58%), Labor Day (-54%), Thanksgiving (-71%), the day after Thanksgiving (-55%), Christmas Eve (-64%), and Christmas (-69%).

B2B Buyers Website Visits By Time Of Day [CHART]

Traffic is highest in the first half of the day, with the peak time occurring just before and during lunch.

B2B Buyer Website Visitors By Day Of The Week [CHART]

Software Advice found B2B buyer activity on their website is highest Tuesday through Thursday.

B2B Buyer Behavior Conversion Rates By Month [CHART]

Conversion rates for B2B online leads are highest at the beginning of the year, in part because companies are renewing budgets and new funds are available.

Most Popular Marketing Agency Blog Content [CHART]

The blogs read most often are those that provide industry-specific insights.

Frequency Of Marketing Agency Blog Readership [CHART]

Nearly half of the marketers/prospective clients surveyed (49%) say that they are indeed reading agency blogs.