B2B Marketing
Content Marketing Must-Haves
Content marketing is a buzzword, for sure, but there are several good reasons why it is still in use today after so many years.
Read MoreB2B Marketers’ Biggest Differentiators
The most commonly chosen online differentiator among B2B marketing respondents was their organization’s social media presence.
Read MoreSocial Media Channels Used By B2B & B2C Marketers
Social Media Examiner’s survey of 5,200 marketers reveals which social media channels B2C and B2B marketers use.
Read MoreLead Nurturing [INFOGRAPHIC]
This infographic from Pardot illustrates the fundamentals of implementing lead nurturing campaigns.
Read MoreVirtual Summits
This infographic by DataConnectors illustrates how virtual summits may be the future of business events post-COVID-19 and compiles a ton of statistics to make the case.
Read MoreLinkedIn Best Practices For Business Development
10 LinkedIn best practices for business development consists of a combination of personal profile use, expert positioning, and company branding.
Read MoreB2B Marketing Budget Changes Due To COVID-19
Aggregage, Inc., the publisher of B2B Marketing Zone and more than 40 other B2B publications, surveyed more than 450 B2B marketing professionals about how they expect to adjust their marketing plans because of the pandemic. The findings include: 72% project overall 2020 B2B marketing budgets will increase, stay the same, or only be cut moderately…
Read MoreUsing Content For Customer Engagement
Marketing leaders believe interactive brand content is helping to communicate brand promise and value, deliver thought-leadership, and differentiate products and services as well as enable demand generation strategies.
Read MoreB2B Buying Process Timeline [TABLE]
Three-quarters of B2B buyers say they are spending more time over the past year researching purchases, according to Demand Gen Report’s 2019 B2B Buyers Survey Report. While this number is up slightly from last year (72%), other results from the survey also indicate that more buyers are engaging with vendors early on in their buying process.
Read MoreB2B Content Marketing Funnel [INFOGRAPHIC]
This infographic from UTM.io illustrates how to create and optimize content maketing funnels for B2B.
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