B2B Marketing Archives - Page 29 of 55

Professional Activities Conducted On Social Media By UK Business Pros, January 2014 [CHART]

72% of UK business pros consider LinkedIn it a trustworthy source of professional content—compared with 37% for Facebook and 30% for Twitter.

Number Of LinkedIn Connections Among UK Business Professionals, March 2014 [CHART]

49% of UK business professionals had a LinkedIn account.

Trends In LinkedIn Use, May 2014 [TABLE]

36.2% rated LinkedIn as being Extremely Important to their efforts to grow their networks, develop their businesses, or help them find their employment.

Email's Marketing Engagement [INFOGRAPHIC]

This infographic by Sikich illustrates the effectiveness of email marketing and offers 10 tips to help you break through the clutter.

B2B Media Revenue By Company Size, 2013-2014 [CHART]

Print advertising remains remarkably resilient as the dominant revenue source for B2B publishers.

B2B Marketing Databases Completeness, May 2014 [CHART]

Of the more than 61 million records analyzed, only about 1 in 8 contained completed industry, employee and revenue fields, data types that NetProspex reminds are crucial for segmentation and targeting.

B2B Marketers' Most Effective Social Media Post Types, May 2014 [CHART]

B2B marketers around the world are focusing their social media efforts more on generating leads and sales and less so on driving traffic and strengthening thought leadership.

B2B Media Industry Revenues, 2008-2013 [CHART]

Industry revenues grew by 4.8% year-over-year (3.8% when adjusted for inflation) to reach $26.9 billion, the highest total since 2008 ($29.2 billion, adjusted for inflation in 2013 dollars).

2014 Social Landscape [INFOGRAPHIC]

Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses.

B2B Buyers & Online Content, March 2014 [CHART]

B2B buyers are highly influenced by online content sourcing, with 54% reporting that it keeps them current on new technologies and 40% claiming that it helps them identify potential suppliers, partners and solution providers.