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B2B Marketing

Global Executives' Top Sources Of Industry News, June 2014 [CHART]

A majority of global executives rely on email newsletters for industry-specific news.

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63 Social Media Stats For 2014 [INFOGRAPHIC]

This infographic from Digital Insights compiles 63 social media stats about the most popular social networks.

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B2B Incremental eCommerce Revenue, May 2014 [CHART]

Online purchases are becoming more common among young B2B procurers.

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Mobile Ad Viewability & Engagement Among Executives [CHART]

58 percent of executives said desktop ads were more memorable.

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Execs' Social Media Use: Sharing vs. Sourcing [CHART]

91 percent of executives said they would share work-related news with others.

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B2B vs. B2C Marketers' Single Most Important Social Channel, May 2014 [CHART]

Facebook is easily the most important social platform for B2C marketers, but the same isn’t true for B2B marketers.

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Share Of Time Spent Online By Device & Content, January 2014 [VIDEO]

Time spent accessing the internet on smartphones matched online time spent with PCs in January.

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Social Networks Used By UK B2B Marketers, March 2014 [CHART]

More than nine in 10 of those surveyed used business-oriented LinkedIn, the social network of choice among UK business professionals, and 89% used Twitter.

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Degree To Which UK B2B Marketers Can Demonstrate Social Media ROI, March 2014 [CHART]

Demonstrating social media ROI was a majority activity among UK B2B marketers.

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B2B Technology Buying Decisions, May 2014 [TABLE]

There are typically 7 executives involved in technology buying decisions in the US.

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