B2B Marketing
B2B Marketing Budget Allocations In 2015 [CHART]
B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to 8% seeing decreases.
Read MoreCustomer-Centricity Of B2B Marketing Campaigns, January 2015 [CHART]
41% of respondents indicated that their campaigns contain an even mix of both customer-centricity and company-centricity.
Read MoreContent Marketing On SlideShare [INFOGRAPHIC]
This infographic from Column Five looks at SlideShare as a content marketing vehicle.
Read MoreBusiness Content Execs Consumed via Smart Phones vs Tablets, September 2014 [TABLE]
Business execs worldwide turned to their devices for a wide variety of information.
Read MoreB2B Marketers' Organizational Marketing Structure, November 2014 [CHART]
More B2B marketers expected to shift to a hub-and-spoke organizational model, which the firm referred to as the best of both worlds.
Read MoreTop Responsibilities Of B2B Marketers Now & In 2 Years, November 2014 [CHART]
Positioning was the No. 1 marketing responsibility among B2B marketers worldwide, cited by 90%.
Read MoreSocial Media Matrix [TABLE]
The proportion of Facebook users who also use another platform increased significantly since August 2013 for each platform.
Read MoreFrequency of Social Media Use By Top Social Networks [CHART]
Fully 70% say they use Facebook daily (including 45% who do so several times a day), a significant increase from the 63% who visited daily in August 2013.
Read MoreLinkedIn Demographics [TABLE]
Some 28% of online adults are LinkedIn users, up from 22% in August 2013.
Read MoreTop Factors Affecting B2B Customer Experience, November 2014 [CHART]
The vast majority (86%) of B2B marketers and executives see customer experience as extremely critical to an organization’s growth.
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