B2B Marketing
Best Social Channels For Distributing B2B Content, August 2014 [TABLE]
Fully 94% of business-to-business (B2B) marketers in North America said they used LinkedIn to distribute content.
Read MoreBenefits Of Marketing Automation For B2B, March 2014 [CHART]
An overwhelming percentage of B2B marketers saw benefits from marketing automation in the area of improved lead management and lead nurturing.
Read MoreTop Elements Of Effective B2B Content, February 2015 [CHART]
believe that their content marketing efforts are either somewhat (80%) or very (18%) effective.
Read MoreGo-To Sources For Business Information, November 2014 [CHART]
Search engines remained the most popular source that internet users turned to first for business information, cited by 31%, up from 29% the prior year.
Read MorePrimary B2B & B2C Revenue-Driving Channels, February 2015 [CHART]
B2B marketers count lead generation as their top marketing objective, while B2C marketers are most heavily focused on driving sales this year.
Read MoreB2B Lead Conversion Rates By Channel, October 2014 [CHART]
3.63% of B2B leads generated from customer and employee referrals resulted in a sale.
Read MoreEffect Of Frequency On Email Open Rates, B2B vs B2C [CHART]
Open rates are pretty steady for B2B, hovering around 30%.
Read MoreTop Factors For B2B Marketers' Digital Initiatives, February 2015 [CHART]
87% of B2B marketers say understanding the customer buying journey will be important for their digital marketing initiatives over the next 3 years.
Read MoreType Of Content B2B Buyers Most Likely To Consume Post-Purchase, October 2014 [CHART]
36% of B2B tech buyers said they were most likely to consume thought leadership content after a purchase.
Read MoreB2B Technology Buyers' Desire For Post-Purchase Content, October 2014 [CHART]
80% of US B2B tech decision-makers said it was important or very important to receive ongoing content after making a purchase.
Read More