B2B Marketing
What Is Social Selling?
Social Selling is a misnomer because the emphasis is not on selling but on building the trust & relationships that will lead to sales.
Read MoreCancelled Or Postponed B2B Exhibitions
73% of business-to-business exhibition organizers have canceled at least one exhibition as of June as a result of the COVID-19 pandemic.
Read MoreTop B2B Marketing Measurement Challenges
Just 1 in 8 (13% of) marketers at B2B organizations would rate their company’s current ability to measure and analyze marketing performance as excellent, and some 40% think that it needs improvement.
Read MoreB2B Digital Ad Spending, 2017-2021
eMarketer forecasts that US B2Bs will spend $8.14 billion on digital ads this year, up 22.6% from 2019 when spending was $6.64 billion.
Read MoreFuture Of Virtual Events
A report from The 614 Group outlines what marketers and advertisers think an alternative future, without various facets of in-person business, could look like.
Read MoreLinkedIn Name Pronounciation Recordings
LinkedIn has added a nice new feature for people who have names that are difficult to pronounce. You can actually now record how to pronounce your name and attach that to your LinkedIn profile.
Read More2020 B2B Marketing Components
B2B marketers expect to rely on some tried-and-true channels in the year ahead as part of their marketing strategy.
Read MoreTraits B2B Buyers Value In Salespeople
It should not be a surprise that B2B buyers are more likely to trust salespeople who actively listen to them, help solve their problems, and display confidence in their solutions.
Read MoreB2B Businesses Suffering Significant Disruption From Covid-19
B2Bs are figuring out how to stay in business, operate and recover. This often requires a digital transformation of marketing and sales efforts.
Read MoreC-Suite B2B Content Consumption
Tuesdays and Wednesdays were found to be the most active consumption days of the week, making up about half of the days where users requested information, particularly those in finance, IT and human resources.
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