Audio Marketing
US Podcast Revenues, 2015-2021 [CHART]
The podcasting industry continues to explode with potential for advertisers, and the numbers show it: Marketers spent $479 million on podcast ads in 2018, and podcast advertising revenues are projected to surpass $1 billion by 2021, according to figures from the Interactive Advertising Bureau (IAB) and PwC.
Read MoreTrust Consumers Place In Brand Information Sources [CHART]
Just one-third (33%) of consumers who rely on advertising for brand information say they trust its messaging, making it the least credible source of information among the options given, according to a report by Kantar Media.
Read MoreTop Audio Marketing Metrics [CHART]
Digital audio consumption has continued to rise, with consumers listening to their favorite form of digital audio 8% more between 2017 and 2018, according to a report from Adobe. With this steady rise it’s no wonder that nearly three-quarters (74%) of brands believe that audio is its own category within digital advertising.
Read MoreVoice Search Optimization [INFOGRAPHIC]
This infographic from Headway Capital compiles a comprehensive list of voice search optimization best practices to help you gain a foothold in the next great frontier for content marketing.
Read MoreUS Online Audio Podcast Reach, 2000-2019 [CHART]
Two-thirds (67%) of Americans aged 12 and older now listen to online audio on a monthly basis and 60% report that they listen to online audio on a weekly basis.
Read MorePodcast Listeners, 2017-2020 [CHART]
eMarketer estimates that 76.4 million people in the US will listen to podcasts this year, accounting for 37.3% of digital audio listeners.
Read MoreBrands See Voice Commerce As Opportunity [CHART]
Currently more than half (54%) of brands are selling their wares on Amazon, a figure predicted to reach almost three-quarters (72%) within the next 5 years, according to survey results from Feedvisor.
Read MoreTechnology Disrupting Digital Marketing [INFOGRAPHIC]
This infographic from Spiralytics illustrates ten new technologies that are disrupting the current state of digital marketing.
Read MorePandora vs Spotify Listeners, 2015-2023 [CHART]
Pandora may be the most popular music streaming service in the US, but it won’t retain the No. 1 spot for much longer.
Read MorePodcasts' Share Of Ear [PRESENTATION]
The audience for podcasting grew significantly in the past year. Today, 51% of Americans 12+ have ever listened to a podcast, with 32% having listened in the past month, and 22% in the past week.
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