Audio Marketing
Monthly Podcast Listening By Age
The number of US consumers (ages 12 and up) who listen to podcasts on a monthly basis continues to rise, up to 37% this year, from 32% in 2019.
Read MoreTop Thought Leadership Formats
Thought leadership plays a positive role in reaching and educating target audiences as well as fostering trust and loyalty.
Read MoreUS Online Audio/Podcast Reach, 2000-2020
While online audio adoption for younger Americans has leveled off, listening by older adults is on the rise, with 76% of 35-54-year-olds and 42% of adults 55 and older having listened to online audio in the month prior to being surveyed.
Read MoreCOVID-19 Is Depressing Podcast Listening
According to new data from Podtrac, the coronavirus pandemic is depressing podcast consumption.
Read MoreMedia Consumption Changes Driven By COVID-19
87% of U.S. consumers and 80% of UK consumers say they’re consuming more content – broadcast TV, online videos, and online TV streaming take the top spots overall for increased media consumption.
Read MoreWhere People Listen To Podcasts [CHART]
The US population has embraced podcasts, with the majority of Americans over the age of 12 years listening to them on a weekly basis.
Read MoreSmart Speaker Owner Demographics [CHART]
Smart speakers such as Amazon Echo or Google Home have gained popularity over the last several years, and consumer experts found that these devices were especially popular with holiday season gift buyers last year.
Read MoreAds Ignored By Podcast Listeners [CHART]
In the past two years, US podcast advertising revenues have more than doubled, with spend expected to reach an estimated $678.7 million in 2019.
Read MoreSocial Media Content Trends For 2020 [INFOGRAPHIC]
This infographic from MicroCreatives illustrates seven social media content trends for 2020.
Read MorePodcast Listening Sources [CHART]
Podcasts continue to grow in both familiarity and listenership among Americans, with a survey finding that about half of the respondents (ages 12 and older) reporting that they have listened to a podcast.
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