Asian Americans
Diversity In Advertising
Creating advertising that reflects the diversity of the audiences it targets that is also authentic takes a deeper understanding of race, ethnicity and culture.
Read MoreUS Population Growth By Race Or Ethnicity
The population of each minority group in the US has grown by double-digits since 2010, according to new data from the Census Bureau that paints a picture of a country becoming more racially and ethnically diverse.
Read MoreEconomic Effects Of COVID-19 By Race Or Ethnicity
One-in-four adults have had trouble paying their bills since the coronavirus outbreak started and a third have dipped into savings or retirement accounts to make ends meet.
Read MoreNonprofit Newsrooms Are Overwhelmingly White
More than half of all nonprofit outlets have either no people of color or “only a small percentage” within their ranks.
Read MoreDemographics Of Coronavirus Impact On Small Businesses
From February to April this year, the US saw the number of Black, Latinx and Asian small-business owners decline 41%, 32% and 26%, respectively, according to a recent report from the National Bureau of Economic Research, citing US Census Bureau data.
Read MoreDiversity In Ads: Effect On Purchase Decisions
While multicultural media spending is growing, it is a small fraction of overall spend and far from proportional to the populations it is meant to target.
Read MoreWhatsApp Users By Race/Ethnicity [CHART]
eMarketer estimates that more than half of the US Hispanic population will use messaging app WhatsApp at least monthly this year. The platform’s US Hispanic user base of 32 million is growing because of its data cost savings, messaging encryption capabilities and popularity in Latin American countries.
Read MoreConnected TV Penetration [CHART]
The share of TV households with a Multimedia Device, Game Console and/or Smart TV has broadened to 58.7%, up from 52.2% during the year-earlier period.
Read MoreNumber Of TV Channels Americans Watch [CHART]
American adults received an average of 206 channels during the month of May, but watched less than 10% of those for roughly 20 channels viewed.
Read MoreUS Education Levels By Demographic [CHART]
Some 88.4% of US adults aged 25 and older are high school graduates, and almost one-third (32.5%) have at least a Bachelor’s degree.
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