Marketing Analytics
Top Metrics For Measuring Online Video Advertising Success [TABLE]
While 26% of ad agencies said measuring views was the most important measurement of a video ad campaign, 23% named brand lift and 22% said sales impact.
Read MoreThe Engagement Metric [INFOGRAPHIC]
Socialbakers believe the best way to compare social performance is to analyze Engagement Rates, as they argue in this infographic about the engagement metric.
Read MoreSocial Media Measurement Standards: Progress & Roadmap [PRESENTATION]
Tim Marklein of W2O Group and Katie Paine of KDPaine & Partners presented an update at the 4th Annual AMEC European Measurement Summit recently.
Read MoreCEOs Hating On Marketers
80% of CEOs do not really trust nor are very impressed with marketers’ work.
Read MoreCEO Attitudes Toward Marketers [TABLE]
About 3 in 4 CEOs globally say they want marketers to become fully focused on ROI, per results from a Fournaise Marketing Group survey released in July 2012.
Read MoreAttribution Modeling Use [CHART]
Only 1 in 4 company marketers report engaging in any kind of attribution modeling to give them more insight into the relationship between different channels.
Read MoreCalculating Social Media ROI [INFOGRAPHIC]
This infographic by Ignite Social Media offers some fairly simple formulas for calculating social media ROI.
Read MoreDetermining Social Media ROI [INFOGRAPHIC]
InventHelp created this infographic explaining how to determine the ROI of social media marketing because 73% of CEOs think marketers lack business credibility.
Read MoreWhy US Execs Shift Budgets From Traditional To Digital Marketing [CHART]
via emarketer.com February findings from demand-side platform DataXu showed that those US executives who planned to shift some of their budget from traditional to digital marketing efforts did so primarily because of digital’s increased measurability and accountability, as well as its greater ability to foster customer engagement. Lower cost per new customer was also a…
Read MoreGoogle Secure Search's Effect On SEO
THE COST OF GOOGLE’S SECURE SEARCH Google LISTEN To The Daily Numbers podcast [MP3] Google estimates that their implementation of secure search, which strips away keyword referring data, will affect less than 10% of query data. THOUGHT: Google is rolling out secure search, meaning if you are logged in to your Google account, it is…
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