Marketing Analytics
Actionable Insights From Data Analytics, 2008-2017 [CHART]
While the use of digital analytics is increasingly important to organizations, relatively few organizations have a strategy in place for analytics or measure the ROI from their analytics investments.
Read MoreTop Data-Driven Marketing Objectives [CHART]
The most important objective of data-driven marketing isn’t customer acquisition. Instead, it’s a change in the way decisions are made.
Read MoreTop Digital Marketing Skills [CHART]
Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.
Read MoreWhat Jeff Bezos Owns [INFOGRAPHIC]
This infographic by Visual Capitalist illustrates Amazon owner Jeff Bezos’ vast business empire.
Read MoreLife Of A Social Media Manager [INFOGRAPHIC]
This infographic by Meltwater illustrates the many duties and roles of a social media manager.
Read MoreTop B2B Headlines Shared On LinkedIn [CHART]
BuzzSumo’s research is based on an analysis of 10 million articles shared on LinkedIn. The following chart shows the top starting phrases for the headlines of the most shared articles on LinkedIn.
Read MoreTop Marketing Challenges [CHART]
The top marketing priority for the coming year is actually converting contacts and leads to customers, cited by 70% of respondents.
Read MoreB2B Digital Marketing Priorities [CHART]
Not only is content marketing by far the top digital priority for B2B marketers this year, but it’s also the discipline most likely to get a spending hike this year.
Read MoreBudgeting For Digital Marketing Trends [INFOGRAPHIC]
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
Read MoreFuture Of Robotics & Artificial Intelligence [INFOGRAPHIC]
This infographic by PricewaterhouseCoopers illustrates the future of robotics and AI.
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