Marketing Analytics
Benefits Of Online vs. Offline Advertising, January 2013 [CHART]
23% of North American marketers said the most important benefit was online advertising was more accurate targeting than offline advertising.
Read MoreB2B Marketing Data Reliability, January 2013 [CHART]
Almost all B2B companies suffer from contact databases that are “unreliable” (64%) or “questionable” (34%).
Read MoreMost Disruptive Media & Marketing Trends, January 2013 [CHART]
Mobile outpaced other hot trends such as social media (13%), digital (12%), free information/free content (6%), and big data (4%).
Read MoreCustomer Insights Via Social Media, January 2013 [CHART]
4 in 5 marketers said they plan to use customers’ social media data to drive marketing campaigns in other channels this year.
Read MoreData-Related Marketing Spending, 2012 vs 2013 [CHART]
68% of marketers plan to greatly (20%) or slightly (48%) increase their data-related marketing expenditures this year.
Read MoreMost Exciting Digital Marketing Opportunities In 2013 [CHART]
Presented with a list of digital-related opportunities and asked to name the three most exciting for their organizations this year, 43% of digital marketers pointed to mobile optimization.
Read MoreDetermining The ROI Of Facebook & Twitter [INFOGRAPHIC]
This infographic from InventHelp illustrates how to determine the ROI of Facebook & Twitter.
Read MoreB2B Marketing Measurement [INFOGRAPHIC]
This infographic by eloqua takes a look at the state of B2B marketing measurement.
Read MoreCross-Platform Audience Measurement Standards, 2012 [CHART]
47% of US marketers believed the future industry standard for cross-platform audience measurement was unique visitors or viewers.
Read MoreData Concerns Among Marketers & Agencies, March & June 2012 [CHART]
The increasingly complex mix of media in consumers’ lives has made it more difficult for marketers to track the effectiveness of advertising campaigns.
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