Marketing Analytics
Search Volume & Social Chatter For Best Picture Oscar Nominees [CHARTS]
Online behavior for Amour, Argo, Beasts of the Southern Wild, Django Unchained, Les Misérables, Life of Pi, Lincoln, Silver Linings Playbook & Zero Dark Thirty.
Read MoreFacebook Pages Benchmarks [INFOGRAPHIC]
This infographic by Quintly analyzes Facebook metrics to provide benchmarks for pages of all sizes.
Read MoreSocial Media Data Use For Driving Marketing Campaigns In Other Channels, 2013 [CHART]
36% planned to start incorporating social media data into campaigns in 2013, and another 42% planned to integrate social media data more deeply.
Read MoreImmediate vs. Long-Term Transformational Marketing Data, November 2012 [TABLE]
Marketers most commonly saw Immediate Opportunity (defined as useful within the next 12 months) for customer profile data, web data and location data.
Read MoreBest Channels For Generating Customer Data, October 2012 [CHART]
As of October 2012, 49% of marketers said website analytics were the best source of customer data; 19% cited data from email campaigns and 12% said social media data.
Read MoreChanges In Data-Related Marketing Budgets For 2013 [CHART]
68% of marketers worldwide said they will increase data-related marketing spending in 2013 and just 3% planned to decrease spending.
Read MoreRoadblocks To Effective Social Media Analytics, August 2012 [CHART]
80% of marketers said they planned to use social media data in their broader marketing efforts.
Read MoreUse Of Real-Time Data In Marketing Campaigns, 2013 [CHART]
An already well-cited example of using real-time data came when a power outage disrupted Super Bowl XLVII, and brands took to social media.
Read MoreMost Exciting Online Opportunities, 2012 vs 2013 [TABLE]
35% of respondents thought social media presented one of the most exciting digital opportunities in 2013, a significant drop from the 54% who said the same in 2012.
Read MoreTop Global Digital Marketing Priorities, 2012 vs 2013 [TABLE]
Content marketing has climbed to the top of the list of importance in terms of emerging digital trends, named as a top priority for 2013 by 39% of respondents.
Read More