Marketing Analytics
Data-Driven Decision-Making, April 2013 [CHART]
Only 32% of marketing professionals from around the world claim to be highly effective at engaging with individual customers.
Read MoreNorth American Email Marketing Metrics, Q4 2011 & Q4 2012 [TABLE]
Unique open rates increased from 14.4% in Q4 2011 to 16.3% in Q4 2012, while click-through rates, transaction rates, and revenue per email all held relatively steady.
Read MoreNorth American Email Marketing Metrics By Day Of The Week, Q4 2012 [TABLE]
Opens and click-throughs were highest on Saturdays and Sundays.
Read MoreNorth American Email Marketing Metrics By Daypart, Q4 2012 [TABLE]
Emails sent between 8 pm and 12 am generated higher open and click-through rates, more transactions, larger orders, and greater revenue per email than emails sent during any other time of day.
Read MoreMarketers, Data & Customer Loyalty, March 2013 [TABLE]
While 68% of marketers gather outside customer data, 53% do not append or integrate 3rd party data into customer relationship management efforts.
Read MoreObstacles To Measuring Public Relations, March 2013 [CHART]
About 4 in 5 public relations (PR) professionals measure their PR efforts, but several roadblocks challenge their effectiveness.
Read MoreOnline Marketing Success Factors [CHART]
Design, development and maintenance of the corporate website was cited by 45% of respondents as contributing to marketing success.
Read MoreDigital Marketing Budget Mix In 2012 [CHART]
Marketers from companies with more than $500 million in annual revenue are devoting the largest portion of their digital marketing budgets to digital or online advertising (12.5%) and content creation and management (11.6%).
Read MoreMarket Research Use Change During 2012 [CHART]
Market researchers tended to gravitate towards quantitative methods over qualitative ones during 2012.
Read MoreeCommerce Landscape [INFOGRAPHIC]
This infographic from LUMA Partners illustrates today’s complex eCommerce landscape.
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