Marketing Analytics
Core Competencies Of Data Management Platforms, September 2012 [CHART]
DMPs can standardize disparate data sources to build a larger, more descriptive picture of a customer or audience base that marketers can act upon.
Read MoreTop Big Data Challenges, 2012 [CHART]
83% of respondents said processing disparate sets of information was a leading Big Data challenge.
Read MoreCustomer Data Use For Insights, November 2012 [CHART]
49% of companies polled worldwide had enacted a data management strategy as of fall 2012.
Read MoreData-Driven Marketing Spending, Q1 2013 [CHART]
38.7% indicated that their data-driven marketing spending increased quarter-over-quarter, with another 41.9% reporting a steady level of spending.
Read MoreBeyond Social Media: JCPenny's Hitler Billboard; Xbox Domains & Papa John's Apology [PODCAST]
This week: This week: JCPenny’s Inadvertent Hitler Billboard; Microsoft Is Not The Master Of Its Domain; Papa John’s Apology; Mercedes-Benz’s QR Safety Codes;and Robotic LEGOs.
Read MorePreferred Video Advertising Audience Measurement Metrics, 2012 & 2013 [TABLE]
This year, 36% of ad executives indicated that their clients placed the highest value on gross rating points (GRP) or target rating points (TRP) to measure the size of their audience.
Read MoreGoogle Glass & Attention Data
With Google Glass, Google may be creating a whole new set of data that has never existed before: Attention Data.
Read MoreExperience With New Online Marketing Tactics, December 2012 [CHART]
Nearly 70% of respondents described their experience level with responsive design as average or better.
Read MoreB2B Publishers Revenue Sources In 2012 [CHART]
B2B publishers, especially larger publishers with more than $5M in annual revenues, continue to have difficulty diversifying their revenue sources away from print advertising.
Read MoreCMOs' Top Marketing Performance Barriers, May 2013 [CHART]
CMOs most often say that inefficient business practices are to blame.
Read More