Marketing Analytics
Marketers' Belief In Importance Of Data To Segmentation & Targeting, June 2013 [CHART]
Data-driven marketing has seen a 227% increase over the course of H1 2013.
Read MoreTriggered Email Marketing Metrics In North America, Q1 2011 – Q1 2013 [TABLE]
To drive greater engagement with email, whether on desktop or mobile, companies are using marketing automation via triggered messaging.
Read MoreEmail Marketing Metrics In North America, Q1 2012 & Q1 2013 [TABLE]
Click-to-open rate dropped 9.6% year over year, and transaction-to-click rate fell 15.6%.
Read MoreEmail Marketing Open Rate Share By Device, H2 2011 & H2 2012 [CHART]
71.8% of US email users ages 24 to 40 said they typically read their personal email throughout the day.
Read MoreEmail Marketing Metrics In North America, Q1 2011-Q1 2013 [CHART]
Nearly one in three emails sent in North America during Q1 2013 were opened—the highest number in recent history.
Read MoreMarket Intelligence Investment ROI, August 2013 [CHART]
While one might expect MI professionals to have a high view of market intelligence ROI, decision-makers were as likely to say their investments have paid off (82% and 77%, respectively).
Read MoreData-Driven Marketing Budgets, December 2012 vs. June 2013 [CHART]
91% of marketers agree that data is of primary importance for segmentation and targeting of their marketing efforts.
Read MoreTop Analytics Tools Companies Pay For Worldwide, 2012 & 2013 [TABLE]
Fewer marketers were interested in customer survey data and third-party market research.
Read MoreTypes Of Data Analyzed By Companies Worldwide, 2012 & 2013 [TABLE]
The importance of cross-channel activity keeps rising, with nearly three-quarters of companies worldwide analyzing interactions between different online channels.
Read MoreOnline Ad Metrics By Select Industries, 2012 [CHART]
In many cases, the only people with a clear grasp of advertising metrics are in the digital department.
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