Marketing Analytics
Evolution Of The Marketing Department [INFOGRAPHIC]
This infographic by Adecco illustrates the changing nature of the marketing department.
Read MoreCMOs & The Cross-Channel Marketing Mix, January 2014 [CHART]
Few CMOs report using sophisticated multi-channel attribution methods, impacting their abilities to measure the effectiveness of their campaigns and optimize their strategies.
Read More10 Hot Job That Didn’t Exist 5 Years Ago [INFOGRAPHIC]
This infographic from LinkedIn highlights the 10 most popular job titles that were nowhere to be found in 2008.
Read More2014 Marketing Technology Landscape [INFOGRAPHIC]
This infographic illustrates the marketing technology universe with 947 different companies that provide software for marketers.
Read MoreSocial & Mobile Marketing ROI, January 2014 [CHART]
Roughly one-third of social media marketers are seeing an ROI from their efforts, while another 1 in 2 believe their activities will eventually produce a return for them.
Read MoreData-Orientation Of Retail Departments, January 2014 [CHART]
Only 1 in 4 respondents believe that the marketing department is primarily data-oriented.
Read MoreEmail Lifecycle Marketing Campaigns Success Ratings, January 2014 [CHART]
68% of respondents to the survey say that email marketing is core to their business; by comparison, 46% say the same about social.
Read MoreMarketers’ Top Online Priorities For 2014 [CHART]
Almost half of marketers wanted increased conversion rates (47%) and increasing and improving brand awareness (46%).
Read MoreIndustries That Will See The Most Success With Big Data [CHART]
US business executives ranked the retail sector second at 42%, just behind finance (49%) in terms of having the most Big Data success.
Read MoreWhen Execs Think Big Data Will Reach Its Potential, 2013 [CHART]
Only 12% of respondents thought Big Data had already reached its full potential in the business world.
Read More