Marketing Analytics
Challenges Faced By Marketing Execs, February 2014 [CHART]
Getting or holding target customers’ attention, as well as finding their target audience online, were the top two major challenges for marketing execs.
Read MoreMarketing Leaders Top Marketing Priorities, December 2013 [TABLE]
Acquiring new customers and retaining existing ones were the top priorities cited by US marketing leaders.
Read MoreMarketing Execs' Marketing Priorities For 2014 [CHART]
Acquiring new customers and increasing retention were the top two 2014 marketing priorities for US marketing executives, cited by 87% and 86%, respectively.
Read MoreGoPro Shark Attack & Twitter Relationship Surveys [VIDEO]
Episode 52 of the Beyond Social Media show: David Erickson & BL Ochman discuss the GoPro Shark Attack video as a marketing gimmick & Twitter’s social graph.
Read MoreTime Investment In Social Media Marketing By Activity, May 2014 [CHART]
The largest share by far (60.1%) identified content development as the most time-intensive activity, an unsurprising result.
Read MoreMarketers On Social Media ROI & Facebook Effectiveness, May 2014 [CHART]
Only 37% of social media marketers surveyed strongly agreed (7%) or agreed (30%) that they’re able to measure the ROI of their social media activities, though that was up from 26% last year.
Read MoreNeed For Improved Analytics, May 2014 [CHART]
About 6 in 10 professionals from around the world agree that there is pressure from senior management for their organization to become more data-driven and analytical.
Read MoreTop Mobile Marketing Metrics, May 2014 [CHART]
While only 31% of marketers and agencies ran campaigns or promotions directed at mobile users last year, a slight majority 52% plan to run campaigns specific to mobile users this year.
Read MoreiOS Users' Mobile Site Engagement, February 2014 [CHART]
Direct and search-referred iOS visitors to mobile websites tend to be more engaged than those who are referred by social networks.
Read MoreeBay's Crisis Communications Disaster & AMC Catches Fire On Tumblr
Episode 49 of Beyond Social Media Show: eBay’s data breach crisis communications fail; former NBA player takes an Onion article for real; AMC debuts show on Tumblr.
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