Marketing Analytics
Level Of Marketing Data Capabilities, Q2 2014 [CHART]
Just 14% of marketers said they were strongly capable of creating a single view of the customer.
Read MoreReasons For Data Collection Changes, June 2014 [CHART]
77% of US digital media and marketing professionals said they had increased their data collection process over the past year.
Read MoreFacebook Advertising Benchmarks, Q2 2013 vs Q2 2014 [CHART]
The average click-through rate for Facebook ads on desktop and mobile platforms in Q2 was 0.36%.
Read MoreTop Challenges To Measuring Marketing's Business Contributions, April 2014 [CHART]
73% of US marketers said that data analysis would be more of a priority in 2014.
Read MoreMarketing Execs' Attitudes Toward Ability To Measure Business Contributions, April 2014 [CHART]
Marketers worldwide felt they were doing a good job at proving their effect on business to their leadership teams.
Read MoreFrequency Of Marketing Metrics Reporting To CEOs, 2013 & 2014 [CHART]
85% of marketers worldwide said the pressure to measure marketing’s business value and contribution had increased.
Read MoreOrder In Which People Pay Attention To Search Results That Include Video Thumbnails [FIXATION MAP]
This heatmap illustrates the order in which search engine users fix their attention on search results that include video thumbnails.
Read MoreHow People View Search Results That Contain Video Thumbnails [HEATMAP]
This heatmap illustrates how search engine users pay attention to search results that include video thumbnails.
Read MoreHow People View Search Results With Social Annotations [HEATMAP]
This heatmap illustrates how search engine users pay attention to search results that include social annotations.
Read MoreLeBron's Announcement, Amazon Drones & Extreme Selfies [VIDEO]
Episode 55 of the Beyond Social Media show: David Erickson & BL Ochman discuss LeBron James’ deft announcement; Amazon Prime drones & the Extreme Selfie movement.
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