Marketing Analytics
Content Marketing Performance By Discipline, August 2014 [CHART]
Two-thirds of respondents indicate that their organizations are either underperforming (56%) or not performing well at all (10%) when it comes to content marketing’s business results.
Read MoreMarketers Give Themselves Customer-Centricity Ratings, August 2014 [CHART]
Close to 6 in 10 global marketers report that their organizations personalize messaging based on understanding of individuals.
Read MoreTop Reasons For Increased CMO & CIO Alignment, 2012 & 2014 [TABLE]
Marketing’s move to digital, which required more technology, was the most popular reason for increased alignment between CMOs and CIOs.
Read MoreTop Challenges With Marketing Personalization, July 2014 [CHART]
Personalization is an area of growing importance, recently found to be US digital marketers’ most important future area.
Read MoreTop Objectives For Marketing Automation, July 2014 [CHART]
The most commonly-cited objectives were improving marketing productivity (45%), increasing sales revenue (44%).
Read MoreCPG Execs' Top Strategic Priorities, July 2014 [CHART]
Some 56% of consumer goods executives identify data analytics as Very or Critically important to their strategy this year.
Read MoreChange In Data-Driven Marketing Profitability, Q1 2014 – Q2 2014 [CHART]
DMA/Winterberry reported slowed growth in both revenues—which hit a two-year high in Q3 2013—and profitability from data-driven marketing in Q1 2014.
Read MoreChange In Data-Driven Marketing Spending, Q1 2014 – Q2 2014 [CHART]
More than 40% of US marketing professionals said they increased spending on data-driven marketing in the first quarter of this year.
Read MoreHuman Insights Factors For Business Decision-Making, July 2014 [TABLE]
Despite all the advances made by analytics, a majority 61% of US business decision-makers believe that human insights should precede hard analytics when making decisions.
Read MoreTop Strategic Priority For Online Business Initiatives, June 2014 [CHART]
Slightly more than 6 in 10 C-level executives responding to the survey said that CEOs support digital-business initiatives, up from 55% last year and 46% the year before.
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