Marketing Analytics Archives - Page 20 of 65

B2B Marketing Budget Allocations In 2015 [CHART]

B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to 8% seeing decreases.

Some 81% of CEOs from around the globe consider mobile technologies for customer engagement to be strategically important for their organization.

Among US CMOs polled, 40% ranked analytics as one of the top increased management expectations over the past year.

55% of US marketing executives employed analytics to measure all or most of their marketing campaign returns.

Open rate was far and away the most common metric for determining the best subject line, used by around eight in 10 marketers.

About one-quarter of marketers hadn’t tested any of their email campaign subject lines in the past month.

New business development ranks as this year’s biggest challenge, cited by 27% of marketers, echoing the focus on revenue growth.

It’s surprising that ROI isn’t a top-2 metric, given all the attention paid last year to proving marketing’s worth.

Open rates are gradually climbing while click rates take the opposite direction.

Marketers were most likely to do this by looking at performance data of past content and campaigns.