Marketing Analytics Archives - Page 18 of 65

Planned Increased Spending On Marketing Technologies In 2015 [TABLE]

Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.

Marketers' Ability To Measure ROI Of Online Marketing, March 2015 [CHART]

Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities.

Top Online Marketing Priorities For 2015 [CHART]

The internet of things (IoT) is expected to become a thing in 2015, and marketers are focusing heavily on the inevitable connected future.

Social Media Marketing Impact & Spend, February 2015 [CHART]

Spending on social media continues to look up even as CMOs still struggle to prove its impact.

Share Of Marketing Budgets Spent On Analytics, February 2015 [CHART]

US CMOs remain bullish about marketing analytics spending but appear to be failing to keep pace with their own projections.

Measures By Which B2B Marketers Are Judged, February 2015 [CHART]

B2B marketers from mid-size companies are focusing their attention and budgets more on customer acquisition than retention.

Benefits Of Marketing Automation For B2B, March 2014 [CHART]

An overwhelming percentage of B2B marketers saw benefits from marketing automation in the area of improved lead management and lead nurturing.

Twitter Video & Social Video Metrics

Twitter’s much-anticipated native video upload capability is rolling out to everyone. While video is the new big thing, video metrics continue to underwhelm.

How Big Data Has Changed Companies, October 2014 [CHART]

Nearly half of execs whose companies had made more data available agreed that collaboration across business units and departments had increased.

Prevalence Of Access To Data At Companies, October 2014 [CHART]

About two-thirds of executives agreed that some departments in their organizations had much better access to data than others.