Marketing Analytics Archives - Page 10 of 65

How Marketers Rate Predictive Analytics [CHART]

Roughly 4 in 10 in-house marketers and agencies are either using, implementing, or budgeting for predictive analytics.

Eye Tracking On Scarlett Johansson Dolce & Gabbana Ad [HEATMAP]

This heatmap of an eye tracking analysis by Sticky of a Dolce & Gabbana ad illustrates how viewers of the ad focus almost exclusively on Scarlett Johansson’s eyes.

Top Conversion Rate Optimization Tactics [CHART]

Marketers point to A/B testing as the most effective CRO tactic, but also as the easiest to execute.

Top Social Media Marketing Challenges [CHART]

Social marketers in North America still find measuring ROI to be their toughest challenge.

Marketers' Ability To Measure ROI By Online Channel [CHART]

The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.

Most Important Online Marketing Capabilities [CHART]

Some 62% of brand and agency representatives around the world are satisfied with how well their current marketing technology is meeting their expectations.

Email Production Workflow [INFOGRAPHIC]

This infographic from Litmus and MovableInk illustrates steps you can take to optimize your email marketing production workflow.

Public Relations Transformation [INFOGRAPHIC]

This infographic from MediaMiser highlights what the future of public relations will look like as technology transforms the industry.

Top Goals Marketers Have For Using Data [CHART]

Company marketers see an improved customer experience as their top goal for using data in marketing, while agencies are slightly more focused on identifying new audiences and customers.

18 Critical Elements Of A Marketing Email [INFOGRAPHIC]

Critical Elements Of A Perfect Marketing Email infographic

This infographic illustrates 18 critical elements of a successful marketing email, from the subject line, to the pre-header, to the copy, to the signature.