Marketing Analytics
Customer Lifetime Value
This infographic from KISS Metrics illustrates how to calculate your customer lifetime value.
Read MoreTop B2B Marketing Measurement Challenges
Just 1 in 8 (13% of) marketers at B2B organizations would rate their company’s current ability to measure and analyze marketing performance as excellent, and some 40% think that it needs improvement.
Read MoreTop Skills Senior Marketers Consider Important
As marketing continues to shift more toward digital and the use of data to make key decisions, the desired skills of today’s marketers have also shifted.
Read More48 Google Analytics Resources
48 Google Analytics resources for learning about, implementing and testing web analytics.
Read MoreConversion Optimization
Six things you’ll want to consider when looking to optimize your site.
Read MoreUses Of Social Media Analytics [CHART]
The majority of marketers agree that social media analytics is an essential business development tool, per a report from NetBase, which surveyed more than 1,700 marketers, half of whom are from companies with more than $50 million in annual revenues
Read MoreMarketing Planning [INFOGRAPHIC]
This infographic from evo illustrates seven steps to creating a successful marketing plan.
Read MoreCustomer Acquisition Strategies [INFOGRAPHIC]
This infographic from BD Ventures illustrates seven strategies for acquiring new customers, including content and social media marketing.
Read MoreTop B2B Marketing Metrics [CHART]
Cross-channel measurement is clearly on the minds of marketers this year, with the IAB revealing it is a use case that will be taking up the time and attention of many marketers this year.
Read MoreCustomer Acquisition Strategies [INFOGRAPHIC]
This infographic from BD Ventures illustrates seven customer acquisition strategies you can employ to grow your business.
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