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African Americans

African American Shopping Behavior, September 2012 [TABLE]

African-American consumers make more shopping trips per year than other households (162.5 vs. 151.5), but spend less per trip ($38.2 vs. $45.7).

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African Americans By Generation [CHART]

On average, the African-American population is 14% younger than the American population as a whole.

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How African Americans React To Internet Radio Ads [CHART]

Keyword Research Tools

African American internet radio listeners show higher response rates to digital audio ads when compared with the general population listening sample.

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American Social Network Users By Race, 2010-2014 [CHART]

Whites still make up by far the greatest share of social network users in the US, but their percentage of the total will continue falling, from 67% in 2010 to 63.1% in 2014.

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The State Of The Blogosphere 2012 [INFOGRAPHIC]

There are an estimated 31 million bloggers in the U.S. as of July 2012.

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Americans' Attitudes Toward Hard Work & Success By Various Demographics [CHART]

7 in 10 of Americans believe that with hard work they can accomplish anything, while 28% believe that success is dependent upon factors like connections, inherited wealth and sheer luck.

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