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African Americans

Demographics Of American Mobile & Smart Phone Users, 2012 [TABLE]

Over three-quarters of Hispanics used the mobile internet, compared with 73% of blacks and only 60% of whites.

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Growth In American Internet Use By Race, 2012-2017 [TABLE]

Between 2009 and 2012, the percentage of foreign-born and native-born Hispanics who used the web rose by 18 percentage points and 27 percentage points, respectively.

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Mostly Mobile Online Teens, March 2013 [CHART]

78% of American teens (aged 12-17) now own a cell phone, and 47% of those teens own a smart phone.

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Pinterest Users By Gender, Race & Generation, December 2012 [TABLE]

Fully one-quarter of female internet users said they were on Pinterest, compared to just 5% of male internet users.

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Instagram Users By Gender, Race & Generation, December 2012 [TABLE]

Black internet users were nearly twice as likely to use Instagram as the average internet user: 23% vs. 13% overall.

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Twitter Users By Gender, Race & Generation, December 2012 [TABLE]

While 16% of internet users overall said they used Twitter, 26% of black internet users said they did so.

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In-Store Mobile Activities Of African Americans, March 2013 [CHART]

African Americans are 44% more likely to check in for a discount and 37% more likely to scan a QR code to get more information about a product.

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Americans' Most Popular Movie Genres [CHART]

Asked the types of movies they like to see most in theaters, 61% of American moviegoers chose action and adventure flicks, with comedy (50%) rating as the second-most popular.

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Demographics Of Online Health Care Diagnosis Seekers, September 2012 [TABLE]

40% of women and 30% of American men relied on the Internet to diagnose medical conditions.

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Online Health Seeker Demographics, September 2012 [TABLE]

72% of US internet users and 59% of the general population had looked online for health information within the past year.

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