Advertising
US Online Ad Spending Growth By Channel, 2012-2018 [TABLE]
US mobile search ad spending grew 120.8% in 2013, contributing to an overall gain of 122.0% for all mobile ads.
Read MorePrimary Roles Of Various Channels In Customer Journey, March 2014 [CHART]
Websites were the only channel which more respondents viewed as a closer (42%) than as a greeter (32%) or influencer (21%).
Read MoreInformation Sources Millennials Trust Most, March 2014 [CHART]
Millennials are more likely to trust user-generated content (UGC) than other types of media, also tending to find UGC more memorable.
Read MoreBenefits Of Online Video Ad Convergence With TV, September 2013 [TABLE]
56% of TV ad buyers liked the idea of digital video ad convergence because it would give them a missing piece.
Read MoreUS Media Ad Spending Share By Media, 2012-2018 [CHART]
TV will remain the dominant advertising channel, making up 38.1% of total media spending in 2014.
Read MoreEffective Social Media Tactics According To Fast-Growth SMBs, November 2013 [CHART]
Hypergrowth SMBs in North America had seen the most success in branding, cited by nine in 10.
Read MoreFast-Growth North American SMB Channel Spending, November 2013 [CHART]
Nearly three-quarters of hypergrowth SMBs in North America had increased spending on social media and social ads.
Read MoreUS Video Ad Spending, 2012-2018 [CHART]
Digital video ad spending also grew quickly last year, up 44.5% to $4.18 billion.
Read MoreUS RTB Online Display Ad Spending, 2012-2018 [CHART]
Spending on real-time bidding (RTB), which accounts for about half of US programmatic ad buys, grew 76.5% in 2013.
Read MoreNet US Online Display Ad Revenue By Company, 2012-2016 [TABLE]
AOL will see its first double-digit US ad growth since the recession started, driven by accelerating display ad growth rates.
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