Advertising
Brand Activity & Media Buying On YouTube, April 2014 [TABLE]
The top 500 non-entertainment brands on YouTube have more than doubled their average subscriber base year-over-year, from 37,000 to 82,000.
Read MoreWomen's Trust In Word-of-Mouth Recommendations [INFOGRAPHIC]
This infographic illustrates results from a Ladies Home Journal survey of women’s attitudes toward word of mouth recommendations.
Read MoreUK Mobile Ad Spending By Format, 2012 & 2013 [TABLE]
Growth in display ad spending within the mobile space is even more pronounced than in the overall ad spend equation—IAB UK and PwC indicated an increase of 180.0% in the UK in 2013.
Read MoreWestern European Mobile Online Ad Spending Share By Share, 2012-2018 [TABLE]
UK mobile ad spending grew 126.1% in 2013 to account for 19.0% of all digital ad spending in the country; this proportion will increase to 31.9% in 2014.
Read MoreUK Online Ad Spending By Format, 2012 & 2013 [TABLE]
Total digital ad spend in 2013 rose by 15.2% to £6.30 billion ($9.84 billion), up from £5.45 billion ($8.51 billion) in 2012.
Read MoreMarketers’ Satisfaction With Word-Of-Mouth & Social Media Tactics, April 2014 [CHART]
About 9 in 10 marketers indicate that difficulty measuring offline word-of-mouth (W-O-M) marketing is an obstacle in pursuing a W-O-M strategy at their companies, and 8 in 10 concur with respect to difficulties measuring online social media marketing.
Read MoreUS Local Media Revenue Forecast, 2013 & 2018 [CHART]
Local media revenues are expected to increase from $133.2 billion last year to $158.6 billion in 2018.
Read MoreMobile Video Ad Benchmarks By Length & Format, April 2014 [CHART]
Completion rates for non-skippable video ads topped 90% for each of the formats measured – linear video (93%); interstitial (92%); and value exchange (97%).
Read MoreMobile Display Ad Effectiveness Grades, March 2014 [CHART]
eMarketer estimates steep growth (82.3%) in the amount spent on mobile display advertising in the US this year.
Read MoreAd Spending Growth In Western Europe By Country, 2012-2018 [TABLE]
Total media ad spending in Sweden fell last year and amounted to no more than $3.77 billion, down from $3.80 billion in 2012.
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