Advertising
Global Net Mobile Ad Revenue By Company, 2012-2014 [TABLE]
Facebook will increase its share from 5.82% in 2013 to 7.79% in 2014—by far the largest among the US-based companies included in our forecast.
Read MoreGlobal Net Online Ad Revenue By Company, 2012-2014 [TABLE]
Microsoft will grow its net worldwide ad revenues by more than 20% over 2013 to reach $3.56 billion.
Read MoreShare Of eCommerce Revenue By Channel & Device, 2013 [CHART]
Email drove 26.7% of revenues on mobile phones last year, compared to 23.1% on tablets and 20.9% on desktops.
Read MoreFacebook Advertising Benchmarks, Q2 2013 vs Q2 2014 [CHART]
The average click-through rate for Facebook ads on desktop and mobile platforms in Q2 was 0.36%.
Read MoreTablet Magazine Ad Recall, July 2014 [TABLE]
When asked about a specific ad, 52% of tablet magazine readers recalled seeing (or Noted) the ad.
Read MoreB2B Media Industry Revenue Growth, Q1 2014 [CHART]
B2B media industry revenues grew by 4.5% year-over-year to reach $7.1 billion.
Read MoreOnline Political Ad Spending, 2008-2016 [CHART]
Online political ad spending has been growing rapidly, but is nonetheless expected to account for only 3% of political advertising dollars this year, per Borrell’s report, with the bulk spent on broadcast TV.
Read MoreGlobal Online Ad Spending, 2012-2018 [CHART]
On a long-term basis, online channels will continue to drive global advertising spending.
Read MoreGlobal Ad Spending Per Person By Country, 2012-2018 [TABLE]
On a country-by-country basis, the US is by far the leader in total media ad spending.
Read MoreTotal Global Ad Spending, 2012-2018 [CHART]
Advertisers worldwide will spend $545.40 billion on paid media in 2014.
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