Advertising
Purchase Intent Of Online Video Ads Viewers, July 2014 [CHART]
The device on which a consumer views video ads matters far more than mood or location—or even the content genre.
Read MoreInbound Marketing Priorities & Challenges, September 2014 [TABLE]
A significant share of inbound marketers are reporting higher ROI than last year – perhaps as previous success is the top reason given for increasing inbound budgets.
Read MoreNielsen’s Top 10 DMAs, 2014-2015 [CHART]
The number of TV homes overall decreased by 1.7% year-over-year to roughly 113.8 million, per Nielsen’s estimate.
Read MoreBudget Shifts To Fund Video Advertising, September 2014 [CHART]
Video ad buyers are most likely to be drawing from display budgets to fund spending increases in the next 12 months.
Read MoreSMBs Top Social Media Channels For Advertising Or Promotion, September 2014 [CHART]
Facebook tops the list of social channels among SMBs, with 55% having a business page, per BIA/Kelsey’s latest report.
Read MoreAverage Time Spent With Select Online Media, 2014 [CHART]
Facebook users’ attention is likely to be closely focused on content, where interspersed ads are not so easily ignored (even if users prefer they could be).
Read MoreShare Of Average Time Spent Per Day With Select Media vs Ad Spending Share, 2014 [TABLE]
Looking at various activities within the digital landscape, time spent generally outpaces ad spending across the board.
Read More10 Marketing Trends For 2015 [INFOGRAPHIC]
This infographic from Wheelhouse Advisors makes 10 marketing predictions for 2015.
Read MoreChange In Ad Spending By Medium, Q2 2014 & H1 2014 [CHART]
US ad spending inched up by 0.7% year-over-year in the second quarter to reach $35.6 billion, dragging down the growth rate for first-half expenditures to 3.1%.
Read MoreHow Newspaper Print Ads Influence Consumer Shopping Behavior, September 2014 [CHART]
52% of adults use print newspapers – including ads in regular news and classified pages and inserted circulars – on a weekly basis to assist them with their shopping planning and purchase decisions.
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