Advertising Archives - Page 45 of 211

Global Mobile Video Ad Impressions By OS & Device, Q3 2014 [CHART]

iOS devices accounted for just 32.3% of global mobile ad impressions served during the third quarter on the Opera platform.

The percentage of US digital media and marketing execs offering audience extension as an option rose just slightly year over year.

Unproven return on investment was the No. 1 reason agency planners didn’t recommend place-based media.

90% of US agency planners’ media plans that included DPB had been approved in 2014.

Emails (97%), websites (92%) and social media (87%) are the online channels most commonly used to promote events.

Mobile ad spending comprised almost one-quarter (23%) of total online ad spend.

Print budgets are most susceptible to cannibalization, as 41% of marketers are using these budgets to fund additional mobile advertising dollars.

The desire to watch on their own schedule is one of the primary drivers of online video viewing.

Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.

Among US internet users polled, 56% said they watched TV online because they preferred to watch on their own schedule.